My work
Campaign Management · 2016 – 2017
PPCprofits.cz
Creative PPC strategy for SMBs with tight budgets
In this issue
Context
PPCprofits.cz runs PPC for SMB clients — small businesses with big expectations and limited budgets. The work was to find smart, defensible ways to invest the available money so it produced real business results, not just impressions.
Approach
Building and running PPC campaigns for small clients was an interesting school. I had to find smart solutions to meet client budgets and invest the money reasonably — so the strategy and the execution had to be genuinely creative. Every cent had to justify itself, and every campaign was a tight loop between targeting, creative, and conversion. It built the performance marketing fundamentals every role since has leaned on.
Results
- Built and managed Google Ads and Facebook Ads campaigns for SMB clients
- Found smart, defensible solutions to make tight budgets produce real outcomes
- Used creativity in PPC strategy and execution to bridge limited investment and high expectations
- Optimized targeting, bidding, and creative against conversion data
- Built the performance marketing fundamentals every role since has leaned on
Stack
Tactics
Tools
Martinus2024 – presentKontent.ai2019 – 2024Kiwi.com2017 – 2019VIBE-store.com2016 – 2018Freelancer Web Developer2015 – 2018Martinus2024 – presentKontent.ai2019 – 2024Kiwi.com2017 – 2019VIBE-store.com2016 – 2018Freelancer Web Developer2015 – 2018Martinus2024 – presentKontent.ai2019 – 2024Kiwi.com2017 – 2019VIBE-store.com2016 – 2018Freelancer Web Developer2015 – 2018