Kiwi.com is an online travel agency that allows users to find and book flights, hotels, and rental cars all in one place. With its unique virtual interlining technology, Kiwi.com offers a wide variety of travel options and unbeatable prices.
I joined the marketing team as a Marketing Developer, but very soon I was promoted to Campaigns Manager. I enjoyed the opportunity to learn from my senior colleagues/managers with worldwide experience. My daily job responsibilities included:
- Managing retention and acquisition campaigns
- Identifying new campaign opportunities
- Optimizing current campaigns
- Maintaining the customer data platform (Exponea)
- Collecting and using data
- Integrating the CDP platform with mobile apps and web
- Leading a team and cooperating with external agencies.
Skills: Marketing Automation · Campaign Management · Omni-Channel Marketing · CDP · Data Analysis · Data Cleaning · Bloomreach