My work
Campaign Management · Marketing Automation · 2016 – 2018
VIBE-store.com
Built from zero — web, ops, marketing, with friends
In this issue
The idea
VIBE was a locally-produced streetwear brand built from scratch with friends. No outside funding, no inherited infrastructure — just a clear aesthetic, a network of local makers, and the willingness to figure the rest out as we went.
What I built
I owned the e-commerce build, the brand identity, the marketing, and a share of the operations. The website was sharp, the systems were in place, the campaigns were dialed in early. What we didn't have was the time — running it alongside other jobs put a hard ceiling on scale. The reward was different: a compressed crash course in business fundamentals that no role since has had to teach me twice.
Results
- Co-built the brand, e-commerce, and operations from zero
- Owned the website, marketing, and customer experience end-to-end
- Locally produced with friends — small network, sharp aesthetic, real product
- Limited by resources and juggling multiple jobs — but priceless experience
Stack
Tactics
Martinus2024 – presentKontent.ai2019 – 2024Kiwi.com2017 – 2019PPCprofits.cz2016 – 2017Freelancer Web Developer2015 – 2018Martinus2024 – presentKontent.ai2019 – 2024Kiwi.com2017 – 2019PPCprofits.cz2016 – 2017Freelancer Web Developer2015 – 2018Martinus2024 – presentKontent.ai2019 – 2024Kiwi.com2017 – 2019PPCprofits.cz2016 – 2017Freelancer Web Developer2015 – 2018