Freelancer Web Developer

Freelance web projects running in parallel with the early years of my marketing career. Clients were SMEs across automotive, retail, and food — each with a clear business idea and the need for a website that would actually serve it.

Every project started with an idea that existed only in the client's head — and ended with a live site they could point to. The full journey: listening to understand the brief, translating it into a design direction, building it in code, and handing over something that actually worked. Along the way I picked up the foundations that have followed me since — website best practices, the analytics layer sitting behind every page, and early performance thinking that connected the build to business results. That link between technical execution and marketing outcome is where I have lived ever since.