WorkAbout+ContactLinkedIn CV

Hi, I'm

Jozef
Falis
Growth Manager
& Strategist

Data first.
Instinct second.

Brno · Remote
CEE · Global markets
B2B · B2C
01 / Hi

Hi, I'm Jozef.
I turn marketing budgets
into pipeline.

Ten years in marketing. Across markets. A preference for numbers over narratives.

Worked with
Jozef Falis
02 / In three lines
01

Data first. Instinct second.

02

Built it from zero. Led the team. Owned the number.

03

Innovating marketing for the AI era. Still reading.

03 / Read more

The longer version.

I'm a results-driven professional with expertise in developing and implementing strategic marketing plans1. Skilled in digital marketing, branding, and lead generation2. A creative thinker who brings fresh ideas3 to the table and continuously seeks ways to improve and innovate4. Works effectively with cross-functional teams to achieve common goals.

Based in Brno, originally from the High Tatras5. I live here with my family6— the part of life that gives the rest a point. Besides marketing, I run woodbydodo.com7, where I make handmade wooden objects. I'm also an avid reader8 — which keeps both the professional and the personal well-fed.

Four rules, no exceptions.

Every decision in the work passes through these. Descriptive, not aspirational — they come from what actually worked.

Strategy first, tactics second.
The full funnel doesn't care about your favourite channel. Build the plan, then pick the tools.
Measure first, optimise second.
Every decision earns its right to stay in the deck. Opinion without data is just noise.
Operations enable execution.
If the team can't move fast, the strategy doesn't matter. Build the infrastructure, then scale.
AI is a tool, not a strategy.
Directed by humans. Executed by machines. Owned by the outcome.
05 / What I bring

Skills

  • Account-based Marketing
  • Campaign management
  • Data Strategy
  • Demand Generation
  • Marketing Automation
  • Marketing Operations
  • Marketing Strategy
  • Tech-stack implementation
  • Web Design
  • Team leadership

Tools

  • ABM platforms6sense, RollWorks
  • Advertising platformsFacebook, Google, LinkedIn, Twitter…
  • Analytics toolsGoogle Analytics, Amplitude, Hotjar…
  • CRMSalesforce
  • CMSKontent.ai, WordPress
  • Marketing Automation toolsBloomreach (Exponea), Pardot

Certifications

06 / The shift

Not the tools — the thinking.

Decisions got sharper. The team got stronger. The process got leaner. Ten years of that leaves a mark.

Before01

Campaigns launched on instinct. Results explained afterwards.

After01

Strategy first. Every decision backed by data.

Before02

Decisions made in the room. Reasoning kept there too.

After02

Full transparency. The team knows the why before the what.

Before03

Juniors in the room. Direction constant. Growth slow.

After03

Turned juniors into seniors. They own the outcome now.

Before04

Long approval chains. Slow iterations. Late to market.

After04

Fast-track execution. Decisions made. Shipped.

07 / Say hi

A brief is better than a ping.

Numbers, context, timeline — whatever matters. I reply with the same.

Jozef Falis
+421 905 876 538jozef.falis@gmail.comjfalis.comLinkedIn CV