Kentico Software

Kentico Software is a company providing All In One CMS solution and Headless CMS. I started to work here as Senior Campaign Manager and I was managing the acquisition, remarketing and retention campaigns. I moved to position Head of Demand Generation and right now I’m responsible for our account-based marketing activities, leads generation and increasing the conversion rate of our product webpage

My work is:

  • Managing PPC campaigns in ad networks Google Ads and Bing Ads
  • Leads hunting on social media like Facebook, Twitter or Linkedin
  • Strategy for account-based marketing
  • Improving marketing automation scenarios to bring better customer experience
  • Managing implementation of tracking pixels and landing pages
  • SEO strategy
  • Analysis of the data with help of tools like Power BI or Google Analytics
  • Reporting