Kentico Software is a company providing All In One CMS solution to mainly B2B clients. I’m managing here acquisition and retention campaigns as Senior Campaign Specialist.
My work is:
- Managing and optimizing PPC campaigns in ad networks Google Ads and Bing Ads
- Leads hunting on social media like Facebook, Twitter or Linkedin
- Improving marketing automation scenarios to bring better customer experience
- Managing implementation of tracking pixels and landing pages
- Creation of SEO strategy
- Analysis of the data with help of tools like Power BI or Google Analytics